Is Investing in Cultural Diversity Worth It In Business? What Leading Research Tells Us.
One important thing I’ve learned from examining numerous studies and my own experience working with teams and companies is this:
Cultural diversity is worth it and strategically necessary for companies working internationally or with diverse customer groups, entering new markets and those wanting to attract and retain talent.
So, if you've ever wondered whether companies discuss diversity or DEI just to tick a box on the corporate responsibility list or seem progressive, there is substantial data proving its real, tangible benefits.
To support better decision-making, I’ve compiled research from sources like McKinsey, Boston Consulting Group, Harvard Business Review, and others. Companies that want to succeed should pay attention to these findings.
Before exploring the studies, let’s clarify why cultural diversity is more than a checkbox—it’s a strategic asset that requires investing in an inclusive culture.
Diversity, especially cultural...
Working Dilemmas Framework: How to Measure Organisational and Team Culture Effectively?
"The whole is greater than the sum of its parts." This timeless wisdom from Aristotle is especially true regarding the culture within organisations and teams.
Culture is the invisible force that shapes interactions among team members, their approach to work, and their engagement with the world. It plays a pivotal role in the success or failure of organisational strategies.
I am sure your organisation also wants a culture that separates you positively from the competition.Your common narratives, goals, and practices that form the everyday working environment can be deciding factors in recruitment, talent retention, employee motivation, and how the company is perceived.
Some companies have been successful in this:
Google could tap into enhanced team performance, increased employee satisfaction, and better collaboration across the company when they recognised psychological safety as a critical factor for high-performing teams in Project Aristotle.
